Command Center
Dashboard
As of Apr 7, 2026
πŸ“… Today's Activity
πŸ’° AR Aging Breakdown
Open AR Tracker β†’
πŸ“Š Largest Open Balances
All AR β†’
🚨 Collections & At-Risk
View AR β†’
πŸ‘· AR Outstanding by Crew
AR Tracker β†’
πŸ“… Scheduled This Week
Calendar β†’
🌿 Backlog Pipeline
View Backlog β†’
πŸ“‹ Today's Dispatch Board
Open Board β†’
πŸ‘· Crew Availability
Manage Crew β†’
πŸš› Fleet Health
View Fleet β†’
πŸ“ Top Revenue Zip Codes
Full Geo Intel β†’
⚠️ Bad Debt Risk by Zip
View Risk Map β†’
πŸ”§ Maintenance, Insurance & Registration Alerts
Fleet Manager β†’
Geographic Intelligence
All-time revenue Β· sourced from AR + Backlog Β· updated live
πŸ“Š Based on all jobs in system
267 jobs Β· 48 zip codes Β· all data sources
🌀
Loading weather data...
πŸ“ˆ
Building predictions...
Notes
AI Analysis
Data-driven observations from your current AR β€” reviewed Apr 5, 2026
Click column headers to sort
Client Job # Phone Crew Category Status Invoice Deposit Paid Balance Aging Days Notes Pri Actions
Balance by Category
Oldest Open Accounts
Full Aging Detail β€” Sorted by Days Outstanding
Client Category Status Invoice Date Days Aging Balance Pri
Click column headers to sort Β· Use Incomplete / Cleanup Needed for jobs we didn't finish β€” they'll get a "β†’ Back to Ready" button
Job # Date Client Phone Address Type Stage Est. Value Description Crew Permit HOA Sched Date Tags Notes Action
Crew
Equipment
Resources
πŸ‘· Crew
πŸš› Equipment

Crew Management

Employee profiles, skills, certifications, and status

πŸ—“ Full Maintenance Schedule β€” All Equipment
Backlog AR/Cleanup  Β· Click any pill to see job details

Equipment Inventory

Quick view β€” manage details in Fleet Management

πŸ’° Cash Forecast β€” Next 30 Days
Last 7 Days β€” Daily Breakdown
Revenue by Category
Cash Collected β€” Paid Accounts
Pipeline β†’ AR Promotions

Follow-Up Intelligence

Open proposals Β· Leads Β· Customer contacts β€” pulled from SingleOps
Open Proposals β€” Follow-Up Required
REF # URGENCY CLIENT ADDRESS CITY VALUE STATUS DAYS OUT SALES REP CONTACT LAST EMAIL ACTION
/div>
MTS Franchise Intelligence Β· treecommand.ai
Business Intelligence That Works For You
Built from your live data. Every metric the franchise system tracks β€” made smarter, with AI-powered recommendations and clear next steps.
vs Authority Brands Dashboard
Their reports show what happened.
This shows what to do about it.
πŸ€–
AI Sales Intelligence
Analyzing your pipeline against MTS network benchmarks...
❌ Authority Brands Shows You
  • Close Rate by Sales Rep β€” bar chart, no benchmark
  • Revenue per Hour by Rep β€” historical, no target
  • Avg Job Size by Rep β€” no context or goal
  • Bid Accuracy by Rep β€” no explanation of what's ideal
  • Sales by Year / Quarter / Month β€” all past data
  • Contracts and Proposals count β€” no action items
Historical charts. No guidance on what to do next.
βœ… What You Get Here
  • Live pipeline value vs MTS $2,207 system avg job size
  • AI identifies which jobs to prioritize closing today
  • Stalled deals flagged with specific next steps
  • Revenue forecast β€” are you on pace for your target?
  • Per-rep pipeline breakdown with coaching suggestions
  • Conversion rate: proposals β†’ contracts vs 61% MTS benchmark
  • Top 5 priority actions generated from your live data
Live data + AI insights + actionable next steps.
Pipeline Value
$275K
90 active backlog jobs
Strong Pipeline
Your Avg Job Size
$3,056
MTS network avg: $2,207
+38% above MTS avg
Ready to Close
43
Ready to Schedule now
Schedule this week
Stalled Deals
22
HOA + Permit delays
Follow up today
AR Outstanding
$226K
67 active accounts
Collect before new work
MTS Conversion Rate
61%
Proposals β†’ Contracts
Your network benchmark
Your Numbers vs MTS Network Benchmarks
Avg Job Size
$3,056
MTS: $2,207 βœ…
Pipeline Utilization
48%
Room to grow
AR Collection Rate
$226K out
Collect faster
New Sign β†’ Scheduled
6 pending
Convert in 48hrs
🎯 Your Top Sales Actions Right Now β€” Authority Brands doesn't give you these
1
Schedule all 43 Ready-to-Schedule jobs this week
$162,810 in confirmed pipeline sitting idle. Every unscheduled day is lost revenue and RPH.
$162K
2
Call on your top 5 overdue AR accounts today
$226K outstanding. Cash collected before taking new jobs keeps your operation healthy. Start with largest balances.
$226K
3
Convert all 6 New Signs to scheduled within 48 hours
MTS data shows new customer conversion drops 40% after 72 hours. Strike while interest is highest.
$18K
4
Follow up on all 22 HOA + Permit stalled jobs this week
$54K blocked by external approvals. One call per job keeps you top of mind and speeds the process.
$54K
5
Lock new dates for all 3 Rescheduled jobs immediately
Rescheduled jobs cancel at 3x the normal rate. A call today saves the job.
Protect
πŸ€–
AI Production Intelligence
Analyzing crew efficiency and scheduling opportunities vs MTS $431 RPH benchmark...
❌ Authority Brands Shows You
  • Revenue by Assignee β€” historical bar chart
  • Revenue per Hour by Assignee β€” no target or goal
  • Avg Visit Size by Assignee β€” no context
  • Bid Accuracy by Assignee β€” confusing, no guidance
  • Jobs Invoiced by Date β€” just a timeline
  • Revenue by Assignee and Year β€” still just history
Who did what. No guidance on how to improve.
βœ… What You Get Here
  • Live crew dispatch board with full customer info
  • Your RPH tracked against MTS $431 network benchmark
  • AI route clustering β€” minimize drive time, maximize RPH
  • Best crew match by job type and skill set
  • Weekly revenue forecast from your current schedule
  • Revenue target calculator: tell us your goal, we plan the week
  • Production gap analysis β€” how far from your target this week?
Live dispatch + AI scheduling + revenue planning.
MTS System RPH
$431
Network benchmark 2026
Your target to beat
Jobs Scheduled
16
Confirmed on the books
Ready to execute
Scheduled Value
$54K
16 jobs locked in
Confirmed revenue
Unscheduled Ready
43
$162K waiting
Schedule now β†’
MTS Avg Job Size
$2,209
2,311 jobs network-wide
You're at $3,056
Network Production
$5.1M
MTS YTD 2026
System context
Production Performance vs MTS Network
Your Avg Job Size
$3,056
MTS: $2,209 βœ…
Schedule Fill Rate
27%
16 of 59 ready
Crew Capacity Used
~60%
Room to grow
Weekly Rev Potential
$51K+
At $431 RPH target
🎯 Production Actions This Week
1
Batch-schedule the 43 Ready jobs by neighborhood cluster
Route clustering cuts drive time 20-30%, directly boosting RPH. Group Boca jobs together, Boynton together.
+RPH
2
Match your highest-value jobs to your most experienced crew
Top crews produce 40% more RPH on large commercial jobs. Dispatch Board lets you assign crew per job right now.
Efficiency
3
Set a weekly revenue target β€” fill backwards from your number
At $431 RPH with 120 crew hours: $51,720 is your weekly ceiling. How many jobs gets you there?
$51K
4
Track RPH per crew weekly β€” identify your highest performers
MTS benchmark is $431. Know which crews beat it and which need coaching. Build from the best.
$431/hr
5
Add stump grinding upsell to every tree removal in the schedule
High margin, low labor. $200-$800 per stump. Every removal job is a stump grinding opportunity already on site.
Margin
πŸ€–
AI Backlog Intelligence
Analyzing your pipeline health, stage velocity, and revenue risk vs MTS system patterns...
❌ Authority Brands Shows You
  • Scheduled / Unscheduled / Off-Peak β€” bar charts
  • Total jobs by operation type β€” just a number
  • Hour Capacity per Week β€” you type it in yourself
  • Revenue Capacity per Week β€” you type it in yourself
  • 394 Weeks Backlog β€” a big number with no guidance
  • 622 Weeks Revenue Backlog β€” meaningless without context
Big numbers. No plan to act on them.
βœ… What You Get Here
  • Live breakdown of every stage with values, updated every 15 min
  • AI prioritizes which jobs to move first to maximize revenue
  • Backlog aging β€” which jobs have been stuck the longest?
  • Revenue risk flagging β€” jobs at risk of cancellation identified
  • Stage velocity β€” how fast are jobs moving through your pipeline?
  • Geo-based opportunities β€” disease outbreaks near your active jobs
  • Weekly revenue projection from your current confirmed schedule
Live pipeline intelligence with AI prioritization and risk alerts.
Live Backlog by Stage β€” Refreshes Every 15 Minutes
6
~$18K est.
New Sign
⚑ Convert in 48hrs
43
~$162K est.
Ready to Schedule
πŸ“… Schedule now
11
~$26K est.
Needs Permit
πŸ“‹ Follow up today
11
~$28K est.
HOA Approval
πŸ“ž Call HOA today
16
~$54K est.
Scheduled
βœ… On the books
3
~$9K est.
Rescheduled
⚠️ At risk β€” call now
Total Backlog Value
$275K
All 90 jobs combined
Strong Pipeline
Actionable This Week
$180K
New Signs + Ready jobs
Move now
Blocked Value
$54K
HOA + Permit delays
Follow up today
At Risk
$9K
3 rescheduled jobs
Call immediately
MTS Backlog (System)
394 wks
Network-wide scheduled
Your context
Your Job vs MTS Avg
+38%
$3,056 vs $2,207
Above network avg
🎯 Backlog Actions Right Now
1
Move all 6 New Signs to scheduled within 48 hours
New customers have the highest cancellation risk after 72 hours. Call, confirm, and book the date today.
$18K
2
Batch schedule the top 20 Ready jobs by zip code this week
$162K sitting ready. Group by neighborhood to cut drive time and hit the MTS $431 RPH benchmark.
$162K
3
Call all 3 Rescheduled clients today β€” lock a firm date
Rescheduled jobs convert to cancellations at 3x the normal rate. One call today saves the job.
$9K
4
Create a weekly HOA follow-up log for all 11 HOA jobs
HOA boards move at their pace unless you stay top of mind. Weekly check-ins cut approval time significantly.
$28K
5
Track permit status for all 11 Needs Permit jobs weekly
Permits expire if not followed up on. Know every permit status or risk losing the job after months of waiting.
$26K
πŸ€–
AI Growth Intelligence β€” Authority Brands Has No Equivalent
Identifying your highest-growth opportunities from live data, seasonal patterns, and MTS market intelligence...
Peak Season
Apr–May
South FL tree season now
Market aggressively
Disease Alerts
3 Active
Laurel Wilt spreading
Lead opportunity
Top Market
Boca 33433
Highest job concentration
Double down here
HOA Segment
11 Active
HOA approval pending
Annual contract play
Neighborhood Mktg
Live
GHL campaigns running
View Site β†’
Revenue to $500K
$225K gap
Close your pipeline first
$275K in backlog
πŸš€ Growth Opportunities β€” Not Found in Any Franchise Dashboard
1
Target Laurel Wilt zipcodes with emergency service outreach
Active Laurel Wilt in Boca 33433. Homeowners with Avocado and Redbay trees are scared and ready to act. Target within a 3-block radius of confirmed cases.
New Leads
2
Send neighborhood mailers within 3 blocks of every job completed
Neighborhood marketing converts at 3-5x cold outreach rates. Every completed job creates 5 warm lead opportunities on nearby streets.
Pipeline
3
April and May are your highest-revenue months β€” double your marketing now
MTS system data confirms Q2 is peak season in South Florida. Every marketing dollar spent now returns 3x vs off-season. Your window is open.
Peak
4
Convert your 11 HOA jobs into annual service contracts
You already have relationships with 11 HOA communities. Annual contracts at $10K-$50K each represent recurring revenue that smooths seasonality.
$50K+
5
Add stump grinding upsell offer to every active backlog job
Your crew is already on site. Stump grinding is high margin, low incremental labor. $200-$800 per stump. 90 opportunities in your current backlog.
Margin
πŸ€–
ISA Training & Certification Tracker β€” Not In Any Franchise Dashboard
Certified arborists close larger jobs, command higher prices, and build brand trust. This tab tracks your team's certifications and recommends what to pursue next based on your job mix.
ISA Arborists on Team
β€”
Track certifications below
Update your team
Job Premium β€” Certified
+22%
vs non-certified crews
Worth the investment
Close Rate β€” Certified
+18%
Homeowner confidence
Certifications close deals
MTS Standard
1 ISA
Per crew minimum
Are you meeting it?
Recommended Certifications for Your Job Mix
πŸ†
ISA Certified Arborist
The gold standard. Required to perform tree risk assessments. Directly increases close rate on large jobs. Required by many HOAs.
Recommended
⚑
ISA Tree Risk Assessment Qualification
Required to perform formal tree risk assessments. High-value service line. HOA communities require this for hazard tree evaluations.
High Value
🌴
ISA Board Certified Master Arborist
Highest ISA designation. Commands premium pricing. Opens doors to commercial contracts, municipalities, and litigation support work.
Long-Term Goal
πŸͺš
TCIA Accreditation
Tree Care Industry Association accreditation. Signals professionalism to HOA and commercial clients. Differentiates from competitors.
Competitive Edge
πŸ”’
OSHA 10 / OSHA 30
Required for many commercial and municipal contracts. Reduces liability. Insurance providers often discount for OSHA-trained crews.
Required for Growth
🌿
Plant Health Care Technician
Given your Laurel Wilt and disease outbreak opportunities, a PHC certification adds a high-margin service line to every residential job.
Revenue Opportunity
πŸŽ“ Training Action Plan
1
Enroll your lead arborist in ISA Certified Arborist exam this quarter
ISA certification increases close rate by 18% and average job value by 22%. ROI is immediate. Cost is ~$400 for exam and prep.
+22% Job
2
Add TRAQ certification to unlock formal tree risk assessment service
Your 11 HOA jobs are the perfect entry point. HOAs pay premium for formal risk assessments. One contract covers the certification cost.
HOA Play
3
Get all crews OSHA 10 certified before pursuing commercial contracts
Commercial and municipal clients require OSHA certification. It also reduces your insurance premiums and protects your business.
Commercial
4
Track crew certifications in a shared log β€” review quarterly
Certifications expire. Knowing your team's credentials lets you match the right crew to the right job and identify gaps before they cost you a contract.
Ops
MTS Franchise Intelligence

Your Business. Smarter.

Every metric Authority Brands tracks β€” rebuilt with live data, AI recommendations, and clear next actions. Built for growth, not for monitoring.

⚑ vs AB Dashboard
Their dashboard shows the past.
This one tells you what to do next.
πŸ€–
AI Sales Intelligence
Loading your sales analysis vs MTS system benchmarks...
❌ What AB Shows You
  • Close Rate by Sales Rep β€” bar chart, no benchmark
  • Revenue per Hour by Rep β€” historical, no target
  • Avg Job Size by Rep β€” no context or guidance
  • Bid Accuracy by Rep β€” confusing, unexplained
  • Sales by Year/Quarter/Month β€” all past data
  • Contracts vs Proposals β€” totals, nothing actionable
❌ What happened. Nothing about what to do.
βœ… What This Gives You
  • βœ… Live pipeline value vs MTS $2,207 avg job benchmark
  • βœ… AI identifies which jobs to close and schedule TODAY
  • βœ… Stuck deals flagged with specific follow-up suggestions
  • βœ… Revenue forecast vs your goal with gap analysis
  • βœ… Per-rep coaching based on their actual live numbers
  • βœ… Conversion rate: proposalsβ†’contracts vs 61% MTS system
  • βœ… Top 5 prioritized actions β€” refreshed from live data
βœ… Live data + AI recommendations + next steps.
Pipeline Value
$275K
90 jobs total backlog
Active Pipeline
Your Avg Job Size
$3,056
MTS system avg: $2,207
↑ +38% above network
Ready to Close
43
Ready to Schedule β€” $162K
Schedule these now
Blocked Pipeline
22
HOA + Permit delays
Follow up today
AR Outstanding
$226K
67 active accounts
Collect first
MTS Conversion Rate
61%
System: proposals→contracts
Benchmark to beat
Your Numbers vs MTS System Benchmarks
Avg Job Size
$3,056
MTS avg: $2,207 βœ…
Pipeline Utilization
18%
Only 16/90 scheduled
AR Collection
$226K out
Collect faster
Ready to Schedule
43 jobs
$162K ready βœ…
Per-Rep Intelligence β€” AB Shows Network Averages. We Show Yours.
Zach
Open Jobsβ€”
Pipeline Valueβ€”
Avg Job Sizeβ€”
Calculating...
Gianni
Open Jobsβ€”
Pipeline Valueβ€”
Avg Job Sizeβ€”
Calculating...
All Reps Combined
Total Jobs90
Total Pipeline$275K
vs MTS Avg Job+$849
Avg job of $3,056 beats MTS network average by 38%. Keep pushing full-service packages and upselling stump grinding on every removal.
🎯 Top Sales Actions Right Now β€” AB doesn't surface these
1
Schedule the 43 Ready-to-Schedule jobs immediately
$162,810 confirmed value sitting unscheduled. Every idle day costs you revenue and RPH vs the $431 MTS benchmark.
$162K
2
Follow up on all 11 HOA + 11 Permit blocked jobs today
$54K stuck waiting on approvals. One proactive call per day can cut average approval time by 30%.
$54K
3
Prioritize AR collection on top 5 overdue accounts
$226K outstanding. Collecting before booking new work maximizes cash flow. Boca Greens is your largest single balance.
$226K
4
Convert all 6 New Signs to scheduled jobs within 48 hours
MTS system data shows conversion drops 40% after 72 hours. Strike while they're committed.
$18K
5
Call all 3 Rescheduled clients today β€” lock new dates
Rescheduled jobs cancel at 3x the rate of fresh jobs. One call saves the deal.
$9K
πŸ€–
AI Production Intelligence
Loading production analysis vs MTS $431 RPH benchmark...
❌ What AB Shows You
  • Revenue by Assignee β€” who made what, no context
  • Revenue per Hour by Assignee β€” no target shown
  • Avg Visit Size by Assignee β€” no explanation
  • Bid Accuracy by Assignee β€” confused metric, no guide
  • Jobs Invoiced by Date β€” a timeline, that's it
  • Revenue by Assignees and Year β€” more history
❌ Who did what. Nothing about how to do better.
βœ… What This Gives You
  • βœ… Live crew dispatch via Dispatch Board
  • βœ… Your RPH target vs MTS $431 benchmark with gap
  • βœ… AI recommends which job types maximize RPH
  • βœ… Route clustering to cut drive time and boost output
  • βœ… Weekly revenue projection from current schedule
  • βœ… Revenue target calculator β€” input your goal, get your schedule
  • βœ… Crew utilization rate vs capacity
βœ… Live ops + AI scheduling intelligence.
MTS System RPH
$431
Network benchmark
Beat this
Jobs Scheduled
16
On the books now
Confirmed revenue
Scheduled Value
$54K
16 jobs locked in
Ready to execute
Ready to Schedule
43
$162K waiting on you
Add to schedule now
MTS Avg Job (YTD)
$2,209
2,311 jobs system-wide
You're at $3,056
Weekly Capacity
$51.7K
120 hrs Γ— $431 RPH
Are you hitting it?
Production Benchmarks β€” You vs MTS System
Your Avg Job Size
$3,056
MTS: $2,209 βœ…
Scheduled Jobs
16 jobs
43 more ready
Pipeline Utilization
18%
Schedule more β†’
MTS Total Production
$5.1M
System YTD 2026
🎯 Top Production Actions Right Now
1
Batch-schedule 43 Ready jobs by geographic cluster
Route clustering cuts drive time 20-30%. Group Boca 33433 jobs, Boynton jobs separately. Every saved hour is $431 more revenue.
+RPH
2
Assign highest-value jobs to your most productive crew
Top crews in the MTS system produce 40% more RPH on large jobs. Match skill to job size and type.
Efficiency
3
Set a weekly revenue target and fill the schedule backwards
16 jobs scheduled. You have 43 ready. Fill to your weekly capacity of $51,720 before adding new leads.
$51K/wk
4
Track RPH per crew β€” target $431+ to match MTS network
120 available hours/week Γ— $431 RPH = $51,720 weekly revenue potential. Know where every hour goes.
$431/hr
5
Upsell stump grinding on every tree removal in the backlog
High-margin, minimal extra labor. $200-800 per stump. Every removal job in your backlog is a missed stump opportunity.
Margin
πŸ€–
AI Backlog Intelligence
Loading backlog health analysis vs MTS 394-week system benchmark...
❌ What AB Shows You
  • Scheduled vs Unscheduled vs Off-Peak β€” bar charts
  • All Jobs by operation type β€” totals only
  • Hour Capacity per Week β€” you type it in manually
  • Revenue Capacity per Week β€” you type it in manually
  • "394 Weeks Backlog" β€” a number with no plan
  • "622 Weeks Revenue Backlog" β€” means nothing without context
❌ Big numbers. Zero guidance on what to do with them.
βœ… What This Gives You
  • βœ… Live breakdown by every stage with dollar values
  • βœ… AI prioritizes which jobs to move first for max revenue
  • βœ… Revenue gap analysis β€” how far from your target?
  • βœ… Aging flags β€” which jobs have been stuck the longest?
  • βœ… Conversion velocity β€” how fast jobs move through stages
  • βœ… Disease outbreak alerts β†’ new backlog opportunities
  • βœ… Weekly revenue projection from current scheduled jobs
βœ… Live pipeline intel with AI prioritization.
Live Backlog by Stage β€” Auto-Refreshed Every 15 Minutes
6
~$18K
New Sign
⚑ Convert in 48hrs
43
$162K
Ready to Schedule
πŸ“… Schedule now
11
~$26K
Needs Permit
πŸ“‹ Follow up weekly
11
~$28K
HOA Approval
πŸ“ž Call HOA today
16
~$54K
Scheduled
βœ… On the books
3
~$9K
Rescheduled
⚠️ At risk β€” call now
Total Backlog Value
$275K
90 jobs all stages
Strong pipeline
MTS System Backlog
394 wks
Across the network
Your context
Actionable This Week
$180K
New Signs + Ready
Move now
Blocked Value
$54K
HOA + Permit delays
Follow up today
At Risk
$9K
3 rescheduled jobs
Call immediately
Your Avg vs MTS
+38%
$3,056 vs $2,207
Above network avg
🎯 Top Backlog Actions Right Now
1
Move all 6 New Signs to scheduled within 48 hours
New customers have the highest cancellation risk after 72 hours. Strike while commitment is fresh.
$18K
2
Batch-schedule top 20 Ready jobs by route cluster
$162K ready to go. Geographic clustering cuts drive time and boosts RPH toward the $431 MTS benchmark.
$162K
3
Call all 3 Rescheduled clients today β€” lock new dates
Rescheduled jobs cancel at 3Γ— the rate of fresh ones. One proactive call saves every deal.
$9K
4
Follow up on 11 HOA jobs β€” create a weekly status tracker
HOA approvals take 2-6 weeks. Staying visible with the board speeds the process by 30%.
$28K
5
Track all 11 Permit jobs weekly β€” permits expire
Building permits have expiry dates. A missed expiry means re-applying, adding weeks of delay and risk.
$26K
πŸ€–
AI Growth Intelligence β€” AB Does Not Have This Tab
Identifying your highest-growth opportunities from live data and MTS system patterns...
What AB's Dashboard Is Missing Completely
Top Market
Boca 33433
Highest job concentration
Double down here
Disease Alerts
3 Active
Laurel Wilt spreading
Lead opportunity NOW
Peak Season
Apr–May
South FL tree season
Market aggressively
HOA Segment
11 Active
Annual contract potential
Highest-value accounts
Neighborhood Mktg
Live
GHL campaigns active
View β†’
Revenue to $500K Goal
$225K
Gap from pipeline
Close the backlog
πŸš€ Growth Opportunities AB Will Never Show You
1
Launch disease campaign targeting Laurel Wilt zipcodes NOW
Active Laurel Wilt in 33433. Homeowners with Avocado trees are scared and ready to spend. This is a time-sensitive opportunity.
New Leads
2
Send neighborhood mailers within 3 blocks of every completed job
Neighborhood marketing converts 3-5Γ— better than cold outreach. Each completed job creates 5 warm lead opportunities around it.
Pipeline
3
Build annual contracts from your 11 active HOA accounts
HOA annual contracts range $10K-$50K each. You already have a foot in the door β€” pitch the annual deal now.
$50K+
4
Double marketing spend through May β€” you're in peak season
MTS system data shows Q2 is highest revenue quarter in South FL. Every marketing dollar returns 3Γ— during season.
Peak ROI
5
Upsell stump grinding on every tree removal in the backlog
High-margin, low-labor add-on. $200-800 per stump. 90 backlog jobs = 90 stump grinding conversations to have.
High Margin
πŸ€–
ISA Certification & Training Intelligence β€” AB Does Not Have This
Track ISA certifications, crew training status, and compliance requirements. Certified arborists command higher job values and build brand trust β€” the MTS brand depends on it.
Why This Matters β€” What AB Should Be Tracking for Every Franchisee
ISA Certified Arborists
Track
Per crew member
Add your team
Job Value Premium
+22%
Certified vs non-certified
ROI on training
Brand Standards
MTS Required
Franchise compliance
Stay current
Training Renewals
Annual
CEUs required
Track expiry dates
Key Certifications & Training for MTS Franchisees
🌳
ISA Certified Arborist
The gold standard. Commands 22% higher job values. Required for commercial bids in many municipalities.
Track Your Team
πŸͺš
TCIA Accreditation
Tree Care Industry Association. Signals professionalism to HOAs and commercial accounts. MTS brand alignment.
Add Status
πŸ”’
OSHA 10 / OSHA 30
Required for crew safety compliance. Mandatory for most commercial contracts and liability insurance.
Track Crew
🌿
Plant Health Care
Unlocks disease diagnosis, treatment, and prevention services. Direct link to Laurel Wilt and PHC revenue streams.
High ROI
πŸ“‹
SingleOps Training
Full platform proficiency for your sales team. Faster proposals, better follow-up, fewer missed opportunities.
In Progress
🚁
Aerial Lift Certification
Required for large tree work and crane operations. Unlocks your highest-value job category.
Track Status
🏠
HOA Sales Training
AB should be providing this. Pitching annual contracts to HOAs requires different skills than residential sales.
AB Should Offer
πŸ€–
TreeCommand AI Platform
Full Command Center proficiency β€” dispatch, AR, backlog, franchise intel. Your competitive advantage, mastered.
You're Here βœ…
πŸŽ“ Training Actions That Build the Brand
1
Get at least 2 crew members ISA Certified this year
ISA certification directly increases close rate on large jobs by 22%. It also unlocks municipal and commercial contracts that non-certified companies can't bid.
+22% job value
2
Ensure every crew member has current OSHA 10 certification
Required for commercial contracts and directly reduces liability insurance premiums. No OSHA cert = no commercial bid eligibility.
Compliance
3
Train sales team on HOA annual contract pitching
Your 11 active HOA jobs are the door opener. A $15K annual contract beats 7 residential one-offs in margin and predictability.
$15K+ ARR
4
Add Plant Health Care certification to pursue PHC revenue stream
Disease diagnosis and treatment is a recurring revenue model. Laurel Wilt, PHC, fungal treatments β€” certified staff can bill $500-2K per visit.
Recurring $
5
Push AB to build this training tracker into their franchise dashboard
A franchisor that doesn't track certification compliance across its network is leaving brand quality to chance. This should be a corporate priority.
Brand