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B2B SaaS · outbound → PQL funnel

12,400 cold touches. 94 PQLs.
Book 11 demos before Thursday.

SDRs spray and the CRM turns into a graveyard. Wire outbound → website → product signal → sales, and only put the ones who actually used the thing on an AE's calendar.

1,114,909 APIs·No keys·Pay per call

Live KPIs

Top-of-funnel to product-qualified.

Outbound touches (7d)
12,412
+14% WoW
Reply rate
3.2%
+0.4pts
PQLs
94
+21 WoW
Demo → Close
31%
+2pts QoQ
AE no-shows
6
Retarget

Workflows

From list-buy to closed-won.

When → Prospect signs up

Outbound → product

  1. Hubspot logs source campaign
  2. Segment fires to PostHog
  3. Claude emails persona-matched
When → Aha event in product

PQL flag

  1. Mixpanel defines PQL rule
  2. Pipedrive deal auto-created
  3. Slack pings owning AE
When → Demo booked

Brief the rep

  1. Calendly event triggers
  2. Claude drafts 5-line brief
  3. Drop in Pipedrive deal notes

Wired to

Real APIs. Bring your credential. Pay per call.

HubSpot
Pipedrive
Segment
PostHog
Mixpanel
Calendly
Slack
Stripe

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